Case Studies
Learn about Araa Active selling on marketplaces.
Araa Active
Araa Active operates in the very competitive women’s activewear industry, specialising in stylish and high-quality articles designed for various sports and activities.
Objectives
- Rapidly increase sales through internationalisation
- Increase conversion rates
- Optimise return rates
Selling in 22 European Countries
Zalando is one of Europe’s biggest fashion marketplaces, with 23 million customers across 23 European countries. Leveraging Zalando Fulfillment Solutions (ZFS), Araa Active could quickly go live in 21 countries. Apple Designs was also able to help integrate Zalando with Araa Active pre-existing logistics in the UK.
8% Average Conversion Rate
The women’s activewear market is very competitive. Meaning it was essential for Apple Designs to fully optimising Araa Active products. This entailed creating high quality photography, setting the correct product data and creating an engaging Zalando Brand Home.
Optimise Return Rates
When selling using marketplaces it is essential for brands to optimise their return rate to be as low as possiable. Most marketplaces offer free postage and returns. Meaning the higher the return rate, the exponentially larger cost to ship an article.
Using a combination of data-driven insights, product optimisation and stock planning, Apple Designs was able to successfully decrease the Araa Active returns rate by an average of 15%.
